top of page
Xcel Fitness Products Official Logo

Jorge Manzanilla

Tel: 305-310-2208

Bachelor’s in business administration. (1992) Universidad del Mayab-Anahuac Merida, Mexico


Resident of South Florida for over 20 years.


With over two decades of immersion in the fitness industry, I have cultivated an extensive background working in partnership with Precor Fitness Products. My journey began in retail operations, progressing through the ranks to assume roles in management and commercial sales.


Throughout my career, I have concentrated on the Miami-Dade and Latin America markets, consistently ranking as a top producer. My expertise shines in the realms of export and international business, as I have successfully supplied and supported numerous clients in achieving their fitness objectives. My unwavering dedication and commitment to professionalism are the cornerstones of my service, ensuring client satisfaction every step of the way.

Xcel Fitness Products Staff

Bachelor of Arts degree in History and Geography from Wilfrid Laurier University (Canada)


Graduate Studies in Exercise Physiology at Slippery Rock University, PA


South Florida resident for over 25 years


During my initial 15-year career span, I gained valuable experience within the country club, spa, and hospitality sector, including notable positions at renowned establishments like the Polo Club and Topnotch Resort and Spa, Bally’s Park Place, Boca West Country Club, The Breakers Resort, and Miramar Lakes Beach and Golf Club.


Over the subsequent 15 years, my career evolved into a sales professional role, where I specialized in design sales, service, and comprehensive client support within the fitness industry. During this time, I consistently presented products, including a diverse range of product lines from various manufacturers.

Xcel Fitness Products Staff

Bob Lawrence

Tel: 954-818-5502

Bachelor's of Science degree in marketing from  Florida State University - 1985


South Florida resident for 58 years


After winning my first body building contest in 1989, I decided to pursue my passion for fitness through my career. In that same year, I began working for 'Carolina Fitness Equipment' as a sales representative. A decade later, I took on more responsibility working for Gym Source, eventually managing sales in the state of Florida between 2006 and 2010. Throughout my 30 years of experience I have sold over $80,000,000 in fitness equipment, and have designed and equipped hundreds of facilities.

In 2011 I was awarded the Excellence in Achievement award by the Boardroom Magazine for excellence in fitness design- specifically for Aberdeen Golf and Country Club. 

Bob Lawrence Xcel Fitness Products

Bachelor’s of Administrative Science and Marketing - Kent State University

South Florida resident for over 25 years


With 31 years in the fitness industry working for national equipment brands, I called on the largest club chains in our industry, including Planet Fitness, 24 Hour Fitness, and Lifetime Fitness, just to name a few. 


Extensive nationwide travel and annual attendance of all industry trade-shows has given me expert insight into newest exercise trends, equipment offerings, and progressive facility designs. Additionally, it has allowed me to develop personal relationships with many of the top commercial equipment manufacturers in the world, some of which we have chosen to partner with at Xcel Fitness Products.


I have built my career on honesty and integrity and those characteristics will be the backbone of our company. 

Mark Simmons Xcel Fitness Products

The Xcel Fitness Team


Through distribution, design and delivery of state of the art fitness equipment, our qualified team will turn your space into a functional and engaging fitness experience.


Excellent customer service and the entire team was very professional and thorough in their process.

Ft. Lauderdale, Florida

Top notch company! Timely and very detail oriented and easy to work with.

Deerfield, Florida

Everyone we dealt with were easy to work with and the 3D modeling part helped  us visualize the gym before starting the project. 

Jonathan Burros

Boca Raton, Florida

Amazing selection of products. Highly recommend Xcel to anyone looking for a world-class gym.

Stefan Neil

Ft. Lauderdale, Florida

Top quality people, and company overall. 

Patrick Garde

Miami, Florida

In a competitive landscape, customer service and tentative staff is what separates the best from the rest. Xcel Fitness is definitely among the best.

Hallandale Beach, Florida

Duquesne University, Pittsburgh

Originally from Pittsburgh, I relocated to Florida in 2019. With 6 years of experience in the fitness industry, I've spent 2 years as a dedicated Precor hospitality account manager.


My professional journey includes personal training and the design of 3D gym spaces. What truly fuels my passion for this field is collaborating with clients to craft tailored fitness solutions that precisely meet their needs. I find great satisfaction in the art of designing fitness spaces.


Beyond work, I'm an avid fitness enthusiast, relishing workouts, basketball, and boating.

Xcel Fitness Products Staff
bottom of page